In our ambition to build and maintain customer loyalty all around the world, Novo Nordisk Pharmatech A/S started using NPS (Net Promotor Score) in 2014. It was – and still is – a simple tool to clarify if our customers are as satisfied as we think they are and whether they would recommend us to others. We also receive great input in the comments on where we can improve our business.
Since 2014 we have significantly improved our NPS score*, and in 2019 we had an impressive average score of 76. NPS scores range from -100 to 100.
Do you also want to become one of our loyal customers and ambassadors? You can always find our contact information here.
* Subtracting the percentage of Detractors from the percentage of Promoters gives the Net Promoter Score. Promoters (score 9-10) are loyal enthusiasts. Passives (score 7-8) are satisfied but unenthusiastic customers. Detractors (score 0-6) are unhappy customers. NPS score can range from a low of -100 (if every customer is a Detractor) to a high of 100 (if every customer is a Promoter).